ONLINE SHOPPING IN PAKISTAN AND DIGITAL PAYMENTS IN 2021 AND BEYOND
Online shopping in Pakistan has observed an excellent development during lockdowns. The success, these online shopping stores in Pakistan had been yearning for years, has happed just in few months. At the same time, we have witnessed a growth in digital payments, although cash payment is still the most preferred payment method against shopping from online stores.
DIGITAL PAYMENTS FOR ONLINE SHOPPING IN PAKISTAN
Big names in the E-commerce industry of Pakistan declare that they have observed a notable increase in online shopping and digital payments after the pandemic. It raised the sales numbers of fruits, vegetables, sanitizers, liquid hand washers, indoor games, and gym equipment. Pakistani online retailers have thrived. App-based food delivery services offered contactless deliveries during lockdowns.
The digital payments recognition level is developing even among senior members of the community during the lockdown. Now people are considering that these inclinations will proceed even when lockdowns come to an end. The dependence on online hopping is increasing over time. At the same time, more people are now opting for digital payments when they do online shopping in Pakistan.
BANKS ARE PLAYING A POSITIVE ROLE IN THE PROVISION OF SOLUTIONS FOR DIGITAL PAYMENT DIFFICULTIES
Banks in Pakistan are well cognizant of the doubts and problems of people regarding digital payments. They are continuously striving to implement solutions and facilities for their customers. Banks are undertaking their maximum to protect the data of their customers.
Banks now send one-time pins (OTP) to their clients to make online shopping activities secure. In this way, they warrant that the debit cards of their customers remain protected.
Finance specialists say that to make digital payments more successful, banks must make their system and digital transactions user-friendly, reliable and more flowing. Debit cards must operate well across all websites.
At the same time, brands must become more reliable. In this way, people will feel satisfied. They will feel comfy paying them ere having the product with them.
Digital payments are advantageous for both the customer and the retailer. The merchant receives the payment before the product is transmitted. The consumer needs not to bother about being home to pay or keep cash in hand for the delivery.
MOBILE WALLETS AND ONLINE SHOPPING IN PAKISTAN
Services like EasyPaisa and Jazz Cash have also supported the increase of digital payments. During the lockdown, such services have also developed. The number of transactions has progressed massively.
It seems that customers who commenced online shopping for groceries due to the pandemic have realized the comfort connected with it.
What makes EasyPaisa and Jazz Cash more prolific and widespread in Pakistan is the comfort of use.
THE FUTURE OF DIGITAL PAYMENTS AND ONLINE SHOPPING IN PAKISTAN
We are confident that soon international players such as PayPal and Amazon will also enter the Pakistani market. As per the World Bank, Pakistan has a potential of about thirty-six billion US dollars in the digital financial market. Keeping such high potential in mind, both banks and online shopping stores in Pakistan must concentrate more on the growth of digital payments.